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BRAND INFO
NEW FORM
Our design concept was generated by the square, the most stable figure, containing the value of WSL’s pursued Standard.
NEW FORM signifies Frame leather standardization and Square a creative space.
Through the NEW FORM, WSL aims to be the standard of the leather market by new experience on leather.
PRINCIPLE
FRAME
#Leather
#Standardization
#Standardization
NEW
FORM
#Place for novelty
#The center of trend
SQUARE
NEW IDENTITY
A square is utilized as a symbol identity signifying New Form.
The modern san serif type implies WSL’s identity.
Through its brand identity grafted onto the square shaped systematic grid, WSL’s brand image conveys a simple and clear message.
BRAND
IDENTITY
NEW DESIGN
Leather, the brand’s intrinsic factor, is composed into 5 types and the graphic motif developed to express each material and nature.
By usage of various graphic motifs, a vivid brand expression is made, and furthermore we seek to find WSL’s own visual language.
GRAPHIC
MOTIF
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ANIMAL
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NATURAL
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PLAIN
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SPECIAL
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MESH
COLOR
ASSOCIATION
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PASSION
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LIVELY
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UNIQUE
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CREATIVE
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BELIEF