Our design concept was generated by the square, the most stable figure, containing the value of WSL’s pursued Standard.
NEW FORM signifies Frame leather standardization and Square a creative space.
Through the NEW FORM, WSL aims to be the standard of the leather market by new experience on leather.
#Place for novelty
#The center of trend
A square is utilized as a symbol identity signifying New Form.
The modern san serif type implies WSL’s identity.
Through its brand identity grafted onto the square shaped systematic grid, WSL’s brand image conveys a simple and clear message.
Leather, the brand’s intrinsic factor, is composed into 5 types and the graphic motif developed to express each material and nature.
By usage of various graphic motifs, a vivid brand expression is made, and furthermore we seek to find WSL’s own visual language.